Our rankings are generated through the algorithmic analysis of thousands of customer reviews about products, brands, merchant customer service levels, popularity trends, and more. We use advanced technology, including AI, to help process and organize this information at scale, supporting our analysis with greater speed and consistency. The rankings reflect our opinion and should be a good starting point for shopping.
Best Hair Colors of 2026
Our rankings are generated through the algorithmic analysis of thousands of customer reviews about products, brands, merchant customer service levels, popularity trends, and more. We use advanced technology, including AI, to help process and organize this information at scale, supporting our analysis with greater speed and consistency. The rankings reflect our opinion and should be a good starting point for shopping.
Best Choice
1
Wella ProfessionalsWella Professionals Color Fresh Mask Temporary Color Refresh Treatment, Semi Permanent Hair Dye, Hair Gloss Treatment for Brown Hair, Chocolate Touch 150ml
17% Off9.9
ExceptionalOur Rating
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
9.3
Simple to use8.9
Aroma8.0
worth the moneyShow moreWhy we love it
Revives color in one application.
No conditioner needed post-application.
Semi-permanent, easy to wash out.
2
OliaGarnier Olia Luminous Long-Lasting Permanent Hair Colour, 5.0 Brown
9.7
ExceptionalOur Rating
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Show moreWhy we love it
Gentle, ammonia-free formula for sensitive scalps
Delivers vibrant and long-lasting color
Easy at-home application with non-drip cream
3
GarnierGarnier Nutrisse Ultra Color Permanent Hair Dye, 4.15 Iced Coffee Brown
9.6
ExceptionalOur Rating
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Show moreWhy we love it
Long-lasting vibrant color
No-ammonia vegan formula
Strengthens and nourishes hair
4
GarnierGarnier Nutrisse Ultra Crème Permanent Nourishing Hair Dye, 5 Mocha Brown
9.5
ExcellentOur Rating
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Show moreWhy we love it
Covers greys completely
Leaves hair shiny and strong
Vegan and gentle formula
Value for Money
5
ClairolClairol Root Touch-Up Permanent Hair Dye, 5 Medium Brown
9.4
ExcellentOur Rating
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
9.5
Simple to use8.9
worth the money8.7
materials QualityShow moreWhy we love it
Quick application, only takes 10 minutes.
Blends seamlessly with existing hair color.
Excellent grey coverage, even on resistant greys.
6
GarnierGarnier Nutrisse Ultra Color Permanent Hair Dye, 2.6 Dark Cherry Red
9.2
ExcellentOur Rating
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
9.1
Simple to use8.9
Easy to use8.7
Colour correctionShow moreWhy we love it
Intense color lasts up to 8 weeks.
Suitable for all hair textures.
Nourishing oils enhance shine and strength.
7
ClairolCLAIROL NICE'N EASY CRÈME PERMANENT HAIR DYE - 4 DARK BROWN
8.9
Very GoodOur Rating
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
9.5
Simple to use9.5
materials Quality9.3
worth the moneyShow moreWhy we love it
Natural-looking color with salon-quality highlights.
Oil-infused for soft, shiny hair.
Gentle and long-lasting up to 28 washes.
8
Just For MenJust for men Original Formula Dark Brown Black Hair Dye, Restores Original Colour for a Natural Look H45
23% Off8.8
Very GoodOur Rating
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
8.9
Simple to use8.7
Aroma8.2
worth the moneyShow moreWhy we love it
Targets only grey hairs effectively.
Natural-looking results every time.
Includes nourishing ingredients.
9
ClairolCLAIROL NICE'N EASY CRÈME PERMANENT HAIR DYE - 3 BROWN BLACK
25% Off8.6
Very GoodOur Rating
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
9.5
Simple to use9.3
worth the money9.1
materials QualityShow moreWhy we love it
Natural-looking color with three salon tones and highlights.
Oil-infused formula delivers soft, shiny hair.
Gentle on hair and scalp, no irritation.
10
GarnierGarnier Nutrisse Ultra Crème Permanent Nourishing Hair Dye, 3 Darkest Brown
8.4
GoodOur Rating
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
9.1
Easy to use9.1
Simple to use8.2
worth the moneyShow moreWhy we love it
Rich, long-lasting color.
Strengthens and nourishes hair.
Covers up to 100% grey.
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