Our rankings are generated through the algorithmic analysis of thousands of customer reviews about products, brands, merchant customer service levels, popularity trends, and more. We use advanced technology, including AI, to help process and organize this information at scale, supporting our analysis with greater speed and consistency. The rankings reflect our opinion and should be a good starting point for shopping.
Best Permanent Hair Colours of 2026
Our rankings are generated through the algorithmic analysis of thousands of customer reviews about products, brands, merchant customer service levels, popularity trends, and more. We use advanced technology, including AI, to help process and organize this information at scale, supporting our analysis with greater speed and consistency. The rankings reflect our opinion and should be a good starting point for shopping.
Best Choice
1
ClairolClairol Root Touch-Up Permanent Hair Dye, 5 Medium Brown
9.8
ExceptionalOur Rating
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
2
ClairolClairol NICE'N EASY crème Permanent Hair Dye - 4 Dark Brown | Long-Lasting Natural Looking Colour with 100% Grey coverage
9.7
ExceptionalOur Rating
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Value for Money
3
ClairolCLAIROL NICE'N EASY CRÈME PERMANENT HAIR DYE - 2 BLACK | Long-Lasting Natural Looking Colour with 100% Grey coverage
13% Off9.6
ExceptionalOur Rating
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
4
OliaGarnier Olia Hair Dye, Permanent Lumious Hair Colour 5.0 Brown | 100% Grey Coverage, Oil-Powered Formula, Up To 8 Tones Lift, Long-Lasting Vibrant Colour, No-Ammonia, 3x Shinier Hair
10% Off9.5
ExcellentOur Rating
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Show moreWhy we love it
Gentle, ammonia-free formula for sensitive scalps
Delivers vibrant and long-lasting color
Easy at-home application with non-drip cream
5
GarnierGarnier Nutrisse Ultra Color Permanent Hair Dye, 2.6 Dark Cherry Red | 100% Grey Coverage, Vibrant Long-Lasting 8-Week Colour, Up To 3x Shinier Hair, Up To 3x Stronger Hair, No-Ammonia
9.4
ExcellentOur Rating
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Show moreWhy we love it
Delivers vibrant and intense color
Keeps hair shiny and strong
Effectively nourishes with 5-oil conditioner
6
GarnierGarnier Nutrisse Ultra Color Permanent Hair Dye, 4.15 Iced Coffee Brown | 100% Grey Coverage, Vibrant Long-Lasting 8-Week Colour, Up To 3x Shinier Hair, Up To 3x Stronger Hair, No-Ammonia
9.2
ExcellentOur Rating
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Show moreWhy we love it
Long-lasting vibrant color
No-ammonia vegan formula
Strengthens and nourishes hair
7
SchwarzkopfSchwarzkopf Oleo Intense Permanent Oil Colour, 4-86 Chocolate Brown | 100% Grey Coverage, Conditioner with HaptIQ System Included, Long-Lasting Colour, Ammonia Free Hair Dye
31% Off9.1
ExcellentOur Rating
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Show moreWhy we love it
Ammonia-free formula is gentle on hair
Provides up to 100 percent grey coverage
Includes nourishing mask for shine
8
Crazy ColorCrazy Color True Copper Nourishing Semi Permanent Hair Dye 100ml | Temporary Hair Colour Mask and Toner Cream for Bleached Blonde Bases to Boost Vibrant Auburn Ginger and Orange Tints
9.0
ExcellentOur Rating
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
9
ClairolClairol NICE'N EASY crème Permanent Hair Dye - 6 Light Brown | Long-Lasting Natural Looking Colour with 100% Grey coverage
13% Off8.9
Very GoodOur Rating
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
9.5
Simple to use9.3
worth the money8.7
quality of ingredientsShow moreWhy we love it
Natural looking color with multi-tone highlights.
Oil-infused dye for soft, shiny results.
Gentle on hair and scalp, minimal irritation.
10
ClairolClairol NICE'N EASY Crème - 9B Light Beige Blonde | Natural Looking Oil Infused Permanent Hair Dye
8.8
Very GoodOur Rating
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Show moreWhy we love it
Creates natural looking colour
Leaves hair feeling soft and shiny
Easy one step application
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