Our rankings are generated through the algorithmic analysis of thousands of customer reviews about products, brands, merchant customer service levels, popularity trends, and more. We use advanced technology, including AI, to help process and organize this information at scale, supporting our analysis with greater speed and consistency. The rankings reflect our opinion and should be a good starting point for shopping.
Best Hair Colours of 2026
Our rankings are generated through the algorithmic analysis of thousands of customer reviews about products, brands, merchant customer service levels, popularity trends, and more. We use advanced technology, including AI, to help process and organize this information at scale, supporting our analysis with greater speed and consistency. The rankings reflect our opinion and should be a good starting point for shopping.
Best Choice
1
L'ORÉALL’Oréal Paris Casting Crème Gloss Semi-Permanent Color, 1021 Pearly Blonde
9.6
ExceptionalOur Rating
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
9.7
Hair quality9.5
Simple to use8.2
AromaShow moreWhy we love it
Ammonia-free formula is gentle on hair and scalp.
Quick results in just 20 minutes for busy schedules.
Over 30 shades available to match any style.
2
OliaGarnier Olia Luminous Long-Lasting Permanent Hair Colour, 5.0 Brown
9.4
ExcellentOur Rating
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Show moreWhy we love it
Gentle, ammonia-free formula for sensitive scalps
Delivers vibrant and long-lasting color
Easy at-home application with non-drip cream
3
L'Oreal ParisL'Oreal Paris Preference Permanent Luminous Hair Colour, 6.45 Brooklyn
9.3
ExcellentOur Rating
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Show moreWhy we love it
Delivers salon-inspired colour results
Includes nourishing conditioner
Long lasting radiant colour
4
GarnierGarnier Nutrisse Ultra Color Permanent Hair Dye, 4.15 Iced Coffee Brown
9.2
ExcellentOur Rating
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Show moreWhy we love it
Long-lasting vibrant color
No-ammonia vegan formula
Strengthens and nourishes hair
Value for Money
5
LIVESchwarzkopf LIVE Intense Colour Hair Dye, 099 Deep Black
28% Off9.1
ExcellentOur Rating
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
6
GarnierGarnier Nutrisse Ultra Crème Permanent Nourishing Hair Dye, 3 Darkest Brown
8.9
Very GoodOur Rating
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
9.1
Easy to use9.1
Simple to use8.2
worth the moneyShow moreWhy we love it
Rich, long-lasting color.
Strengthens and nourishes hair.
Covers up to 100% grey.
7
ClairolClairol Root Touch-Up Permanent Hair Dye, 5 Medium Brown
8.8
Very GoodOur Rating
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
9.5
Simple to use8.9
worth the money8.7
materials QualityShow moreWhy we love it
Quick application, only takes 10 minutes.
Blends seamlessly with existing hair color.
Excellent grey coverage, even on resistant greys.
8
ClairolCLAIROL NICE'N EASY CRÈME PERMANENT HAIR DYE - 4 DARK BROWN
8.5
GoodOur Rating
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
9.5
Simple to use9.5
materials Quality9.3
worth the moneyShow moreWhy we love it
Natural-looking color with salon-quality highlights.
Oil-infused for soft, shiny hair.
Gentle and long-lasting up to 28 washes.
9
GarnierGarnier Nutrisse Ultra Color Permanent Hair Dye, 2.6 Dark Cherry Red
8.3
GoodOur Rating
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
9.1
Simple to use8.9
Easy to use8.7
Colour correctionShow moreWhy we love it
Intense color lasts up to 8 weeks.
Suitable for all hair textures.
Nourishing oils enhance shine and strength.
10
ClairolClairol Nice'n Easy Crème Permanent Hair Dye, 8A Medium Ash Blonde
13% Off8.0
GoodOur Rating
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
9.7
Simple to use9.5
Gentle8.0
Long lifeShow moreWhy we love it
Provides 100% grey coverage with natural-looking color.
Oil-infused formula leaves hair soft and shiny.
Long-lasting color, up to 28 washes.
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